In a typical multi-level marketing or network marketing arrangement, individuals associate with a parent company as an independent contractor or franchisee and are compensated based on their sales of products or service, as well as the sales achieved by those they bring into the business. This is like many franchise companies where royalties are paid from the sales of individual franchise operations to the franchisor as well as to an area or regional manager.   In a legitimate MLM company, commissions are earned only on sales of the company's products or services. No money may be earned from recruiting alone ("sign-up fees"). One must analyze the compensation plan to determine whether participants are paid from actual sales to customers and not from money received from new recruits. If participants are paid primarily from money received from new recruits, then the company is an illegal pyramid or Ponzi scheme. Some less legitimate companies produce revenues primarily by attracting new participants with the hope of reward and selling them products or services of dubious value at inflated prices, as opposed to selling products or services consumers would purchase at the given price without regard to the opportunity attached. One must evaluate the products or services and determine if a significant percentage of consumers would continue to purchase them if the participants do not make money from the underlying opportunity. If the products or services have dubious value or if the participants must purchase excessive quantities without reasonable intent to use or resell said items, then the company is likely a thinly veiled illegal pyramid scheme.   MLM businesses operate legitimately in the United States in all 50 states and in more than 100 other countries, and new businesses may use terms like "affiliate marketing" or "home-based business franchising". However, many pyramid schemes try to present themselves as legitimate MLM businesses.     All of the list that we offer is generated via direct mail.   This means that each and every name on our lists is a truly qualified buyer.   If you are going to promote your offer through direct mail this is critical, Word of Warning!  Many companies that offer mailing lists for sale generate their names online,  In many cases the names they generate are done so by offering FREE incentives in order to get their name information etc…..   Many companies have elected to generate their names this way because it’s cheaper to advertise.    If you are going to promote your offer with direct mail, always use a list that was direct mail generated.      All of the lists that we offer are generated via direct mail.   This means that each and every name on our lists is a truly qualified buyer.   If you are going to promote your offer through direct mail this is critical.    Word of Warning!  Many companies that offer mailing lists for sale generate their names online. In many cases the names they generate are done so, by offering FREE incentives in order to get their name information etc…..      Many companies have elected to generate their names this way because it’s cheaper to advertise.    If you are going to promote your offer with direct mail, always use a list that was direct mail generated. The statement of a list company’s guarantee is something that you should strongly consider.   Since we are the prime source for the names we offer, we can offer the best guarantee in the business.   This is a refund of the postage up to the current postage rate of a fist class letter or postcard.      Don’t become a list Cleaner!   Some companies buy or trade names from each other and resort to offering this type of guarantee for one reason.   The list they offer may be full of non-deliverables,   Let’s face it….more bad names won’t make you any money.      We offer you a 60 day guarantee!  Many companies only offer a 30 day guarantee.  This is like having no guarantee at all.   Sometimes non deliverable mail may take longer than 30 days to be returned to you.   For this reason you should always insists on a cash refund guarantee of at least 60 days.